It was the first really hot day of the year, but that didn’t stop hundreds of FIAT fans from heading to Chiba’s Ichibanboshi Village to celebrate the birthday of the FIAT 500 and enjoy the fun and good food. FIATs in every colour of the rainbow set the scene for a wonderful day in the sun.
We had a great turnout at the ARK booth, where we gave out Zasshu Beauty posters and sold 18,490 yen worth of ARK goods. FIAT fans dug deep into their pockets and donated 82,496 yen! The two dogs that came with us did a great job of helping us spread the word about shelter animals.
We would like to thank FCA Marketing Director, Tiziana Alamprese, and her wonderful team, as well as everyone who took part in this fabulous event.
Fiat 500 Birthday Celebration（July 4) for Fiat Fans
Tokyo ARK is joining the fun
The venue is none other than the beautiful, wide open space of Ichibanboshi Village
You’ll see not just the 500 – the whole lineup of Fiats will be there! Listen to the DJ bringing you music from the main stage or relax with outdoor yoga. If you’re hungry, you can enjoy wonderful Italian food from the FIAT CAFE while soaking up the beautiful, natural surroundings.
Spend some time at the Share Your Heart or ARK Workshops or come and meet some adoptable dogs from Tokyo ARK. Amore Fiat Birthday 2016 Official Site
Date：Sunday, July 3, 2016 10：00〜16：00
176-1 Hagi, Ichihara-shi, Chiba
Participation fee: no charge (please note that not all services on site are free)
※ Only the first 700 people to arrive will be able to join